While this could be good for marketers, shoppers don’t always like this sort of tracking. If a shopper visited your site many times and purchased an item on the 10th session, your marketing team could, potentially, connect the dots and better understand the customer’s journey. Collectively, this makes it is possible to identify someone without using a cookie. Websites know a visitor’s browser, operating system, and most of the browser extensions. Then, using what it calls “ shields,” the browser also blocks trackers, tracking-related web cookies, and what the company calls “data collection parasites.”īeyond this, the Brave browser does what it can to be relatively more difficult to identify users.įor example, many marketers will use what is sometimes called “browser fingerprinting” to recognize returning visitors. That’s because, in the words of journalist Matthew Hughes, “The Brave browser is characterized by an unapologetically pathological focus on user privacy.”įirst, Brave forces sites to use secure connections when possible, limiting some forms of tracking and hacking. You won’t reach Brave users with certain types of online ads or nearly any form of retargeting. But, if you sell sophisticated software, computers, accessories, and similar, the Brave audience could be worth marketing to. If your online store sells socks or power tools, for example, Brave users are not likely promising prospects.

Thus, the folks who choose to use Brave are presumably engineers, web developers, and other relatively high wage earners. And knowing that Brave exists won’t be enough for most people to switch. Just knowing that Brave exists takes a greater degree of tech-awareness than using Chrome, Microsoft Edge, or Apple Safari.

Brave’s 2.8 million daily active users would be a rounding error for Google Search, which gets more than 60,000 queries per second or about 3.6 million search queries per minute.įrom the perspective of an ecommerce marketer, the folks who use the Brave web browser are likely tech-savvy, concerned deeply about their privacy, politically active, and affluent. But in terms of web browser users, it is tiny. It has attracted privacy-focused tech enthusiasts.Ī million is a large number.

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