With iPhones now utilizing dual cameras and having the capability of shooting video in 4K, file sizes are increasing. This is good news for iOS shutterbugs who lament the lack of expandable storage. This allows smaller file sizes without compromising the quality of the images or video.

Basically HEIF and HEVC use newer compression algorithms. The words “high efficiency” are key here. HEIF stands for High Efficiency Image Format and HEVC stands for High Efficiency Video Coding. So why the change?įirst, let’s talk about those acronyms. This means that HEIF and HEVC are codecs that can be used by any operating system. HEIF and HEVC are codecs developed by the Moving Picture Experts Group. Since these formats have been adopted by Apple as the new standard for images and videos, many assume that they are proprietary Apple formats. What Is HEIF & HEVC?īefore you make your decision, it is important to understand what HEIF and HEVC are and how they differ from JPG and MP4.

Which is the better option for you? Read on to find out. The more modern HEIF and HEVC formats have certain advantages, but also some limitations that you may not even be aware of.įortunately, it is possible to make your iOS device use the more common JPG and MP4 formats. Instead, photos will use HEIF, and videos will use HEVC. With iOS 11 and High Sierra, photos and videos will no longer be encoded in the familiar and pretty much universal JPG and MP4 formats.

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